If you have a sales presentation coming up, you should never take the task lightly. You should prepare for it in advance to bag the deal, or else you might have to walk away losing the sale. Today’s post will delve into some simple yet powerful tips on how to boost your sales presentation skills, and emerge as a winner with every pitch you make!
1. Stand rather than sit
Yes, practice makes you perfect, but stand up and speak. When you stand up in front of the targeted audience, you get a sense of energy and power. Your voice also gets a boost, as you can speak more clearly. The pressure on the diaphragm helps you to speak louder. Lastly, standing up helps you optimize your body language that plays a large part on the attitude and approach you project to the audience. So, stand up and make the right gestures, pace the room, use the whiteboard, and more.
2. Eye contact is the key
When it comes to body language, making eye contact helps you to establish a strong rapport with the targeted audience. If you are making a sales presentation to a large group of people, make eye contact with every one of them, and not just the most important person in the room. Maintaining eye contact helps you to establish a connection with the person, so ensure you hold the gaze for five to ten seconds with one person before you shift to the next.
3. Make the presentation enjoyable
No one likes to sit through a boring sales presentation. You should make the endeavor to enjoy presenting the product to the audience, after all, if you do not enjoy the sales presentation, then who will? Infuse energy in the presentation to make it enjoyable and inject a good quote, an amusing PPT slide or a funny joke to add an element of fun to the presentation you make. However, the humor element should be limited to business always.
4. Plan and practice, be flexible
Rehearsing your presentation helps you master what to say next. Write down a script so that you are aware of how to open the presentation and gradually go into the main body. However, you should not stick to the script rigidly. Not all presentations go as planned. For instance, while you are talking, a person in the crowd might ask you a question, or request you to clarify on a certain point you have made. Do not be limited to the script, it is just a point of the presentation for you to get back to when you address the question or concern.
5. Research before writing your script
Your targeted audience will help you find out the point of interest. You should research the customer base and the targeted audience to whom you will be presenting your sales pitch. Learn about them and make sure that you prepare your sales presentation based upon their interest points. Most prospects have questions and they look for solutions to problems they face. Your sales presentation should focus on these solutions or opportunities to get them interested in the product you are selling.
6. Sales presentations are like conversations
Interaction with the audience is the key for a strong sales presentation. This means instead of you doing all the speaking, ask the audience questions and get them involved in the presentation. An interactive sales presentation is more enjoyable and fun. It is like a natural conversation that interests everyone present in the room.
7. The opening should be perfect
Write the perfect opening for the sales presentation. This takes time and it is the most important part of the talk you must focus on. You should build interest in the first few seconds of the presentation. Introduce yourself with some powerful sentences about the product you are able to present to the audience.
8. Closing the presentation
Closing the talk is one of the most important sales presentation skills as its opening. FAQs from the audience should be invited, and be ready with the answers. Again, research is the key here. Spend time writing the possible FAQs the audience might have when it comes to the product you are presenting to them.
Keeping these simple points in mind helps you conjure a strong and powerful sales presentation to the audience. Practice in front of a mirror to check your voice, intonation and body language. Dress professionally for the day, and slay the audience with your amazing sales presentation skills with success!
